smart BRABUS –
Escape the Ordinary.
AGENCY
K-MB
BRAND
smart
YEAR
2017
ROLE
Brand Experience Consultant & Producer
CHALLENGE
smart, a brand of Daimler, has redefined the city car, making it agile, eco-friendly, and fun to drive. The challenge was to introduce the all-new smart BRABUS in major European cities like Hamburg, Vienna, Rome, and Valencia, while creating an engaging urban Zeitgeist experience.
SOLUTION
The task was to create a contemporary urban adventure that would allow people to experience the new smart BRABUS in an intensive yet playful way.
I developed the concept for Europe’s first mobile live escape game and coordinated all internal and external partners involved, including gameplay development, set design, and stand construction, to bring the roadshow to life.