STRATO brand positioning and campaign
AGENCY
concept X strategy
BRAND
STRATO
YEAR
2014
ROLE
Managing Director
CHALLENGE
STRATO, the reliable web hosting company for anyone aiming for online success, with a commitment to fair and simple services, sought to redefine its brand positioning to challenge core competitors and launch a new campaign focused on raising brand awareness, customer acquisition, and retention.
SOLUTION
The task was to reimagine the brand’s essence, define target audiences, and identify potential channels for a powerful campaign.
We designed and led an interdisciplinary workshop to refine the brand’s positioning and develop the big idea for the campaign. Following this, we created the storyline for STRATO’s new TV commercial and print campaigns, which were launched in various European markets.