bambooo movement
brand development
CLIENT & BRAND
bambooo.movement
YEAR
2024
ROLE
Brand Strategist
CHALLENGE
When we were tasked with creating a conscious counseling brand for today’s leaders we knew it had to connect deeply. In a world where true transformation happens in the gray zones between black and white, leaders face complex and unpredictable environments. Our mission was to build a brand that not only provides the guidance they need to thrive but also serves as an authentic, unifying force.
SOLUTION
In just six weeks, through teamwork in Bali and collaboration across time zones, we launched bambooo.movement — an umbrella brand with three tailored programs that are united by the spirit of bamboo: bending without breaking, and reaching for the sky while staying grounded – symbolizing resilience, adaptability, and growth.
bambooo.black
Designed for entrepreneurs facing conflicts that challenge their purpose, intuitions, and values.
bambooo.yellow
Tailored for corporate managers navigating increasingly complex and demanding environments.
bambooo.red
Made for indiviudals seeking more fulfillment in their private lives.
