dbb annual general meeting
CLIENT
concept X
BRAND
ddb deutscher beamtenbund
YEAR
2012
ROLE
Creative Producer
CHALLENGE
The dbb, German Association of Civil Servants, is one of Germany’s largest lobby groups, representing over 1.27 million public sector officials and employees. Every five years, the dbb holds its largest and most important conference, including elections, to address members, media, and politicians. The task was to develop a holistic concept for this key event, spanning multiple types of media — from print and digital materials to onsite event design and filmmaking.
SOLUTION
I led the concept and design team to create the dbb’s annual reports, event set design, educational videos, and social media trailers, ensuring a cohesive and impactful presentation across all channels.
