smart at SXSW 2018

CLIENT
K-MB

BRAND
smart

YEAR
2018

ROLE
Senior Creative Producer

CHALLENGE

SXSW 2018 brought creatives and innovators together in Texas, and smart, alongside Mercedes-Benz and me Convention, aimed to captivate festival-goers with inspiration and entertainment, while showcasing its vision for the future of urban mobility and smart housing.

SOLUTION

The task was to create a go-to spot with a festival-like program where visitors could engage interactively with the brand’s forward-thinking concepts. This included developing a striking visual spectacle and a PR stunt that would not only boost brand awareness on-site but also resonate globally through social media.

I curated and executed brand activations in collaboration with other Daimler brands, agencies, local vendors, SXSW, and city authorities.