THE PROJECT: Spotify is the market leader in Germany when it comes to music streaming. However the brand is facing a growing competition from the likes of Apple Music, Deezer and Tidal. To differentiate itself from other brands and to win new users for its free and Premium Services Spotify was looking for a Out of Home and Digital Marketing Campaign.
THE TASK: Create a hyperlocal campaign that creates buzz while proving that Spotify is the #1 platform for discovery and self expression in music. Do this by taking advantage of Spotify`s core USP: its countless user generated playlists that often have weird and perplexing names.
MY ROLE: Managing the content production of the campaign, consisting of more than 90 programmatic OOH ads plus a series of three videos for an activation at big music festivals as well as on Snapchat, Youtube (Pre Rolls, Bumper Ads, Youtube Masthead) and Facebook.
