THE CLIENT: The companies of Generali Deutschland Group specialize in primary insurance and related financial services in business for private customers and small and medium-sized corporate clients in Germany.
THE TASK: Planning and execution of the “Generali meets Volksfürsorge” merger event to unite the 5.000 sales representatives of both companies and inform them about the organization’s new marketing and sales strategy.
MY ROLE: Being appointed as Creative Services Director to stage the opening-ceremony of the event as well as conceptualizing and executing all films and video projections including storyboarding, copywriting and handling production.
