house of smart at SXSW
CLIENT
K-MB
BRAND
smart
YEAR
2017
ROLE
Creative Program Coordinator
CHALLENGE
At SXSW 2017, Daimler AG’s “house of smart” pop-up aimed to attract music lovers, tech enthusiasts, and urban futurists through a series of inspiring talks, live demos, and multi-sensory experiences focused on the future of urban living and mobility.
SOLUTION
The objective was to position smart as a forward-thinking urban brand by showcasing its new digital services and the upcoming smart electric drive, ahead of its launch in the US and European markets.
I was responsible for programming, content creation, and stage management at the house of smart. This included setting up and executing the overall agenda, acquiring keynote speakers, and curating the interactive exhibition.
