O2 Brand Bible
CLIENT
Telefónica Deutschland
BRAND
o2
YEAR
2022
ROLE
Head of Brand Strategy and Management
CHALLENGE
An initiative from O₂ and Serviceplan Bubble sought to highlight what it means to be a true Game Changer, emphasizing the brand’s “Can Do” spirit. The challenge was to capture the success stories of five influential personalities and showcase how their determination and innovation align with O₂’s core values.
SOLUTION
Renowned author Benjamin von Stuckrad-Barre conducted interviews with five inspiring individuals, transforming their stories into engaging portraits. These narratives revealed how the Can Do attitude shaped their achievements. In a unique twist, DNA from each Game Changer was integrated into the ink used to print the book, “CAN DO DECODED,” available in print, digital, and audiobook formats to over 7,000 Telefónica employees.
The five chapters cover figures like Dick Fosbury, Marian Goodell, Jimmy Wales, Grandmaster Flash, and Enissa Amani, each demonstrating the power of conviction and innovation. The book stands as a testament to O₂’s brand ethos, offering inspiration and reinforcing the impact of CAN DO.
