GTV Film Productions Re-Branding
CLIENT
GTV Film Productions
YEAR
2024
ROLE
Brand Strategist
CHALLENGE
GTV Film Productions, with offices in Dubai, Riyadh, and London, is a trusted content partner in the Gulf Region, crafting compelling narratives through deep storytelling and precise execution. Despite its strong local reputation, GTV faced the need to refresh its brand in time for its 20th anniversary. The goal was to better reflect its market presence, creative leadership, and alignment with its sister company PARADOX Studios, known for their realtime 3D immersive experiences. The challenge was to create a cohesive, modern identity that honored GTV’s legacy while positioning it as a forward-thinking brand you can trust.
SOLUTION
The rebranding creates a brand with distinctive assets that stand out – visually, through a striking design system, and verbally, with a confident tone of voice and storytelling approach to stay top-of-mind. Guided by a 4C brand analysis, the process included in-depth interviews to uncover the Company’s DNA, a comprehensive category and competitor analysis, cultural insights into the Gulf market, and data-driven customer personas for precise client segmentation.
The result is a brand identity that captures GTV’s creativity, precision, and innovative spirit, celebrating its 20-year legacy while positioning it for future success.
GTV Website
The new GTV website serves as the core manifestation of its reimagined brand identity, combining striking visuals with the confident tone of voice developed during the rebranding process.
Built from scratch with full-stack expertise, every element of the site is tailored to reflect GTV’s “no bullshit” approach and the company’s unwavering commitment to deliver, no matter what.
But see for yourself: gtv.ae