Mercedes-Benz EQC Brand Ambassador Camp

CLIENT
Looping Group

BRAND
Mercedes-Benz

YEAR
2019

ROLE
Senior Creative Producer

CHALLENGE

Mercedes-Benz launched the EQC, the first vehicle under its EQ brand, with a major press-test-drive event in Oslo, inviting 50 global Brand Ambassadors to introduce the new model.

SOLUTION

The task was to leverage the Brand Ambassador Camp as a content hub, producing a large volume of live and always-on assets for Mercedes-Benz channels. Additionally, personalized content was delivered in real time to the 50 Brand Ambassadors for immediate posting on their social media.

I led a content-production team of 55+, creating around 300 pieces of live content and a magazine shoot in 48 hours across 4 venues with 23 EQCs.