THE CLIENT: STRATO, associated company of Deutsche Telekom, offers the entire package of digital services since the very beginning of the Internet.
THE TASK: Re-define the brand’s positioning to attack core-competitors with a new campaign to raise brand awareness and nurture customer acquisition and retention.
MY ROLE: Designed and moderated an interdisciplinary workshop to define the brand’s essence, target-audiences, potential channels and, in the end, derived the big idea for the upcoming campaign. Based on the ideation phase developed a storyline for the new STRATO TV commercial and print-campaigns in various European markets.
