THE TASK: Development of an integrated campaign for the 20th anniversary of smart, that evokes enthusiasm and identification for smart fans and employees while generating awareness for the brand´s noble purpose “the brand for forward thinkers“.
THE SOLUTION: smart has always had a special instinct for the mobility of the future. This same is true of the smart fortomorrow, a design study, made for tomorrow’s smart drivers. The smart fortomorrow is the vision of an all-electric vehicle with a host of features to make the driving of the future possible: autonomy, voice control, facial recognition and others. The smallest smart to date has now been tested by our smallest citizens.
MY ROLE: Elaborating overall campaign orchestration and content production.
