THE PROJECT:
o2 and Apple inspire with a unified ‘you can achieve anything’ message:
In a wide-ranging collaboration, o2 and Apple have unveiled a joint campaign that encapsulates the spirit of overcoming obstacles and achieving the seemingly impossible. Under the banner ‘You Can Achieve Anything,’ the initiative is a testament to the power of determination and technology combined.
Crafted by the creative minds at ServiceplanBubble for o2, the campaign shines a spotlight on individuals who go above and beyond, pushing the limits of what’s possible. At the heart of this cross-media endeavor is a compelling narrative, shared both on television as a concise 35-second spot and in a more detailed 73-second version in cinemas. It unfolds the journey of an educator who, with the aid of Apple’s diverse product range, masters a new language. This skill is not for his own benefit but to aid a young child from Japan in finding their place within a new kindergarten environment, showcasing a profound act of kindness and inclusion.
MY ROLE:
As Head of Brand at o2 I had the opportunity to facilitate and guide our collaboration with Apple, holding the presentation of creative directions that evolved into the final commercial, in collaboration with the Apple Marketing Team in Cupertino, CA.. My role also involved supporting the project’s journey through Brand Strategy and Brand Management, aiming to maintain a unified and effective brand narrative.
