One of the latest initiatives from O₂ and Serviceplan Bubble delves into what it takes to be a real Game Changer. Renowned author Benjamin von Stuckrad-Barre has conducted interviews with five influential personalities, transforming their success stories into entertaining portraits. Each narrative reveals how a strong Can Do attitude, reflective of the brand’s ethos, has shaped these individuals. The actual DNA of these Game Changers, extracted from saliva samples, has been integrated into the ink used to print the book. In addition to the print version, “CAN DO DECODED” is accessible to over 7,000 Telefónica employees in digital format and as an audiobook.
Each of the five chapters is dedicated to one Game Changer and her unique story:
(1) Sports legend Dick Fosbury, who revolutionized high jumping with his technique. (2) Marian Goodell, co-founder of the Burning Man Festival, who inspired a whole generation in Silicon Valley. (3) Wikipedia founder Jimmy Wales, who has digitized and democratized the world’s knowledge. (4) Hip-hop pioneer Grandmaster Flash, whose techniques have shaped an entire music genre. (5) Enissa Amani, demonstrating how strong convictions can transform society.
“CAN DO DECODED” is not just a book; it’s a beacon of inspiration, showcasing the transformative power of the Can Do spirit inherent in O₂’s brand philosophy.
