THE PROJECT: The EQC is the first Mercedes-Benz vehicle to be launched under the EQ brand. Alongside a large press-test-drive in Oslo, Mercedes-Benz invited around 50 of its global Brand Ambassadors to introduce the all-new EQC.
THE TASK: Utilize the Mercedes-Benz Brand Ambassador Camp as a content platform and produce a serious amount of EQC live- and always-on assets for MB owned channels. Moreover, deliver a wide range of individualized contents in real-time to all 50 Brand Ambassadors for immediate postings on their social media channels.
MY ROLE: Guide and direct a content-production unit of 55+ coworkers, to create approximately 300 pieces of live content plus a full-flex magazine shooting, in 48 hours, with 23 EQC’s at 4 different venues.
