THE CLIENT: BILD – Europe’s biggest daily news is closer to the action. Produced in Berlin with a wealth of exclusive reports, BILD keeps its readers better informed and determines the topics of the day – in a clear, concise style, with the best photos.
THE TASK: Create an integrated campaign to launch the new claim “Das bringt nur BILD“ by visualizing the typical attitude of BILD: BILD is direct, bold, loud, surprising, unique and – greatly polarizing. So, no matter if you are a lover or a hater you just have to admit: „Only BILD dares to do that“.
MY ROLE: Aligned an interdisciplinary team of around 20 experts for VCCP to collectively develop and execute all launch-activities: from editorial actions directly in and on BILD, over pop cultural ads for the use in print, OOH and online up to daily radio-spots, tv-commercials and pre-rolls.
