Hi, I am Jan,
your brand's best friend from Bali, who's working while you snooze.

You’re leading a brand, running a business, or working in a creative agency, and got tons of great ideas. But with all the meetings and never-ending side tasks, you feel buried in to-dos, struggling to focus on what really matters.

Believe me, I’ve been there. I’ve been you. That’s why today I’m here to step in, lighten the load, and help you bring those ideas to life without sacrificing your own. As a Brand Strategist with 20 years’ experience, I build and grow brands, bringing clarity and creativity to your Brand Strategy, Identity, and Marketing.

Being based in Bali puts me a good four to seven hours ahead of Europe and the Middle East. Combined with cutting-edge AI copilots, this time advantage lets me stir things up while you wind down, achieving progress almost magically overnight.

I help brands achieve sustainable success overnight. Literally.

My work focuses on three key areas essential for building and growing any brand:

  • We align your brand strategy with your overall business goals.

    We unearth your brand’s authentic story and the positive impact it wants to make.

    We leverage market research and competitor analysis to pinpoint your value prop.

    We develop a long-term vision that anticipates industry shifts and ensures brand relevance.

    We create a growth plan with clearly defined milestones and actionable tactics.

    (…)

Brand Strategy

  • We leverage storytelling principles to create a captivating brand narrative.

    We translate your brand essence into a cohesive visual language that connects with your audience.

    We infuse your brand with a unique voice that resonates with your target audience and stands out in the market.

    We develop brand styleguides to ensure consistency and coherence across all assets and touchpoints.

    We design identities that are distinctive, relevant, and salient – ensuring your brand stands out, resonates with your audience, and is easily remembered.

    (…)

Brand Identity

  • We craft targeted campaigns that tell impactful stories, generate interest, and drive engagement.

    We leverage idea platforms to connect your brand and creative strategy.

    We implement data tracking and analytics to measure and optimise campaign performance.

    We foster a loyal audience by creating engaging communities around your brand.

    We craft a comms plan that maps the most effective messaging across each touchpoint of the customer journey.

    (…)

Brand Marketing

check out my portfolio here

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check out my portfolio here ⋆

Overnight Alchemy

As Time Zone Titans, we turn hours into opportunities. Here’s how we make it work like a charm.

  • 1. Evening Handover

    As your day winds down, relax – knowing I’m here to take over. Whether it’s finalizing an urgent task or crafting that killer pitch: I’ve got you covered. Think of me as your behind-the-scenes brand wizard, picking things up right where you left off – so nothing stalls while you rest.

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What I can help you with on an operational level.

Concepts & Ideas

I help you turn abstract thoughts into bold ideas – shaping campaign territories, key visuals, storylines, and messaging frameworks that stand out and stick.

Everything is rooted in brand strategy and tailored to your audience – never off the shelf, always with a twist.

Clarity & Context

I help you gather the right input – from understanding markets and cultural shifts to analyzing competitors and uncovering what truly drives your customer personas.

To speed things up and go deeper, I work with advanced AI copilots – always curated through a human lens.

Text & Storytelling

I help you find the right words – from naming and taglines, tonality, to whole comms frameworks and story arcs that capture attention and stay in people’s minds.

Everything is crafted to express your brand’s personality and spark a genuine connection.

Decks & Pitches

I make your thinking shine – creating pitch decks, keynote presentations, or strategic slides that look as good as they think, with clear storytelling and visual punch.

It’s not just about pretty slides – it’s about structuring ideas in ways that convince and create buy-in.

Showreel.

Ever wondered what goes into crafting a captivating brand story? My showreel is your backstage pass. It showcases the brands I've partnered with as a Brand Strategist and Creative Producer over the last two decades, providing a glimpse into my creative journey.

Brands & agencies I have worked with…

… and what some kind humans say about it.

  • Nadia Schmitt // Founder FRANZFLORIAN

    Nadia Schmitt // Founder FRANZFLORIAN

    Jan’s strategic strength is unrivaled – he combines experience with an exceptional feel for brands at the highest level. He effortlessly pulls ideas out of his hat. The fact that he often delivers them almost overnight not only makes the collaboration incredibly efficient but also invaluable for time-critical projects. For me, the most important thing is that it is always fun to think, develop, and discuss with Jan – he is constructive, relaxed, humorous, and incredibly productive.

  • Dirk Evenson // Director NMW & IAA Conference

    Dirk Evenson // Director NMW & IAA Conference

    Jan comes in, takes charge, manages all tasks with perfection, while being a delight to work with. Jan was instrumental in getting New Mobility World and IAA Conference up and running for three times in a row - and I'll work with him again in a heart

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Let’s work together, too?

Overnight Alchemy is all about making real progress while you sleep. If you’re curious whether my approach could supercharge your projects, let’s set up a 30-minute chat to bounce around some ideas on how I might help you and your team get things moving.